From July, French label agnès b. has been hosting its first agnès b. Coffee Festival to bring all-new coffee and art workshops to spread the gospel of sustainable development and its myriad applications. In August, agnès b. even joins hands with local artist Max Chan to host the agnès b. x Max Chan ‘By Blueprint’ Art Exhibition highlighting coffee as an imaginative art medium, Hong Kong sentiments and flowers, with hopes to showcase the many upcycled uses of coffee beans.
The exhibition also reveals the selected works by participants of the “agnès b. x Max Chan Coffee Cyanotype Art Workshop”. Let’s promote art and sustainability together with agnès b.!
Eco-friendly Art Form Paired with Coffee brims with Local Sentiment
Until 4 September 2023, the agnès b. x Max Chan ‘By Blueprint’ Art Exhibition is held at K11 Art Mall’s agnès b. RUE DE MARSEILLE. Featuring the eco-friendly medium of cyanotypes, the event showcases close to 20 of the artist’s acclaimed works across 4 categories of “Flower Market”, “Unboxed/Boxed”, “Airplane Mode” and “Lei Yue Mun”. Catch his works that are yellowed with coffee for a touch of vintage to illustrate a blueprint of historic Hong Kong. Scan the QR code beneath each art piece to read the description personally written by Max.
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Art Series Laced with Coffee for Artistic Variability
 “Flower Market: Firework” | As an eco-friendly medium, cyanotype is perfect for promoting sustainability. Mirroring the agnès b. Coffee Festival, the “Flower Market: Firework” series is made with coffee filters and coffee. He says, “I love nature; I love flowers. Since agnès b. is known for its floristry, I’ve included this theme into my work to highlight the brand’s offering and as a thank you to agnès b.’s devotion to sustainability and art. It also pays homage to English botanist Anna Atkins, who was the first person to use this art form to record algae samples. I made cyanotypes directly on the coffee filters to capture the unique silhouettes of the flowers.” |
 “Airplane Mode” | Cyanotype made with coffee grounds offers a layer of artistic variability whether in colour or texture, thanks to the grounds’ grainy texture. In “Airplane Mode”, he concocted the cyanotype mixture with “Yuenyeung” – a popular Hong Kong drink made of coffee and tea. This results in a vintage-like, yellow hue. The shadows and textures on the paper are derived by origami creases of a paper plane and 5 lucky charms – symbolic of sending blessings to loved ones overseas. |
 | The exhibition also features an interactive element. The series of 9 is composed of Max’s work and 8 students’ best pieces at the “agnès b. x Max Chan Coffee Cyanotype Art Workshop”, chosen personally by Max himself. This collaboration lets the public contribute to art and sustainable development in fun and imaginative means. |
Hong Kong and its Stories through the Artist’ Eyes
Max is devoted to the art of cyanotype for reasons that go beyond his family history in the printing business. “Cyanotype was founded in 1842 – the same year Hong Kong opened its doors to the world, embarking on a journey to become the international metropolis it is today. I was touched by its intertwined fate with our city’s history.” As such, Max enjoys incorporating local elements into his work as a medium to tell tales of Hong Kong and to express his love for his home.
 “Unboxed/Boxed” | The “Unboxed/Boxed” series created during the pandemic highlights pill boxes printed with cyanotypes of The Peak Tram, Victoria Harbour and Kai Tak Airport – all landmarks of his childhood and symbols of Hong Kong’s heydays. “Unboxed/Boxed” documents the city’s history and Max’s wish for it to leave behind the pandemic – symbolised by the pill boxes. The name “Unboxed/Boxed” hints at the city reopening to the rest of the world. Max says, “I am grateful to know that Hong Kong is already reopened when I debut this piece.”
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  “Lei Yu Mun” | “Lei Yue Mun is an important harbour that welcomes boats – some for the first time – into Hong Kong; so this place has a dear spot in my heart. I frequent Lei Yue Mun for photography. The ‘Lei Yue Mun’ series highlights its lighthouse, symbolic of the first ray of light when boats arrive Hong Kong. Of course, you’re welcomed to interpret this in your own way!”
Max has also juxtaposed “Lei Yue Mun” with two works made with the tides of the fishing channel. The series is also void of frames, symbolic of the endless, boundless possibilities Hong Kong has.
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Artist Max thanks agnès b.’s support for local art development
 | agnès b. features artists from around the world in free exhibitions and events at K11 Art Mall’s RUE DE MARSEILLE and Galerie. The agnès b. x Max Chan ‘By Blueprint’ Art Exhibition marks the second time the Galerie Boutique has joined hands with a local artist. Max says, “agnès b. has long been devoted to sustainable living and promoting its values through French savoir faire, art, culture and wellbeing. I am so grateful for agnès b.’s support for local art, which truly requires a lot of space and resources to really touch the public eye. I am delighted be invited by agnès b. to share my creativity in a venue like the Galerie Boutique that perfectly marries art and culture.” |
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The agnès b. x Max Chan “By Blueprint” Exhibition Limited-Edition Coffee Drip Bags
To ring in the inaugural agnès b. Coffee Festival and The agnès b. x Max Chan “By Blueprint” Exhibition, agnès b. CAFÉ has partnered with Max Chan to debut Limited-Edition Coffee Drip bags so java fans can enjoy a cuppa from agnès b. CAFÉ anytime, anywhere. The agnès b. x Max Chan “By Blueprint” Exhibition Limited-Edition Coffee Drip Bags are valued at HK$50/bag. Just tear open the user-friendly package, open the airtight seal and pour in approximately 250ml of water. Wait 6 minutes and your cup of picker-upper is ready!
agnès b. Coffee Festival Brings Exciting Events All the Way to Late-August
Aside from an art exhibition and Limited-Edition Coffee Drip Bags, the inaugural agnès b. Coffee Festival offers a series of exciting food & beverage promotions. Until 31 August, 2023, order the all-new coffee special beverages, pastries and desserts at agnès b. CAFÉ and receive a welcome offer on your digital coffee stamp card. agnès b. CAFÉ will also distribute complimentary coffee grounds alongside exclusive takeout offers.
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Promoting Sustainable Living & Wellbeing
agnès b.’s devotion to sustainable development since its founding in 1975 is evident not only in its use of eco-friendly materials in its fashion, but also in its passion in promoting arts, such as establishing contemporary gallery Galerie de Jour, K11 Art Mall’s Galerie Boutique, collaborations with artists around the world, as well as the publication of “Point d’ironie” featuring works by creators from different corners of the globe. “Point d’ironie” is distributed for free across all agnès b. retail shops so more people can have the chance to touch art. Brand founder Agnès Troublé says, “At the end of the day, art is about sharing, I want more people to see these works”: as such, she is constantly seeking opportunities to share art with the world so more can adopt a sustainable lifestyle as well as reflect on their actions and show love for the environment and to those around them. In the future, the brand hopes to join hands with artists who share the same values so they can create more opportunities in art and sustainability together.
The agnès b. x Max Chan “By Blueprint” Exhibition Details | |
| Date | From now until September 4, 2023 |
| Time | 11am – 8:30pm (free for public) |
| Exhibition Location | agnès b. RUE DE MARSEILLE Shop 117-118, K11, 18 Hanoi Rd, Tsim Sha Tsui, Kowloon |
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agnès b. CAFÉ Food & Beverage Offers
| Date | Details | Location | ||||||
| From now until 31 August 2023 | Coffee Beverages, Pastries and Desserts For a Limited Time Only
| Coffee Pastries ● Across all agnès b. CAFÉ locations
● Coffee Beverages and Desserts Only available at agnès b. CAFÉ Cityplaza / ifc mall / Langham Place / PopCorn / The Wai / Times Square | ||||||
| From now until 31 August 2023 | agnès b. CAFÉ All-New Digital Coffee Stamp Card
All-New Digital Coffee Stamp Card Welcome Offer Customers who download the all-new digital coffee stamp card from now until 31 August 2023 will receive a complimentary stamp.
| Only available at agnès b. CAFÉ Cityplaza / ifc mall / Langham Place / PopCorn / The Wai / Times Square | ||||||
| Starting from Today | During the agnès b. Coffee Festival, customers who bring their own takeaway cup to agnès b. CAFÉ can enjoy HK$3 off their coffee order | Only available at agnès b. CAFÉ Cityplaza / ifc mall / Langham Place / PopCorn / The Wai / Times Square | ||||||
| From now until 31 August 2023 | agnès b. CAFÉ Free Distribution of Coffee Grounds | Only available at agnès b. CAFÉ Cityplaza / ifc mall / Langham Place / PopCorn / The Wai / Times Square |
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About agnès b.
International brand, agnès b. opened her first shop on rue du Jour in Paris in 1976. Since then, she is renowned for her timeless garments and offers some irresistible favourite pieces throughout the changing year. She has designed clothing for men, women and children that reflects the spirit of the age by creating a wardrobe that can easily adapt to every personality and can be worn for a very long time. A family enterprise, a civic enterprise, agnès b. tries as much as possible to keep her production in France. agnès b. supports humanitarian and artistic projects with her endowment fund, her art gallery and an art periodical: Point of ironie.
About agnès b. CAFÉ
Agnès is a keen observer of life and always inspired by her daily life, she considers dining culture as an important part of one’s lifestyle. The birth of agnès b. CAFÉ is rooted in her fondness for coffee, cooking, and French food. Our cozy cafe deli leads you on an authentic French culinary voyage. A wide selection of delightful all-day dining gourmet including full breakfast, burgers, French street galettes, and hot traditional dishes, paired with a cup of blended coffee, Mariage Frères tea, or French wine alongside fresh fruits, vegetable baskets, and herbal plants will transport you to the city of Paris as an escape from the hectic pace of everyday life.
About Local Artist Max Chan
 | Born and grew up in Hong Kong, Max Chan has a multidisciplinary background and holds a Diploma in Design, a Bachelor’s Degree in Cinema & Television, a Certificate in Liberal Studies (Performing Arts), and a MA in Cultural Management.
Chan has extensive working experience in the creative industry. He started his career as an assistant producer, creative writer and web editor and eventually became a cultural manager and art educator in recent years. With broad experience across different spheres, Chan was invited to be the Art Gallery Committee & Juror Member for SIGGRAPH Asia 2011 and 2013.
He is also an award-winning artist who held solo and joint exhibitions. He has received awards in the Prix de la Photographie Paris (PX3), London International Creative Competition (LICC), International Photography Awards (IPA), Moscow International Foto Awards (MIFA), just to name a few. His artworks are owned by private collectors. |
